GE Lighting Sparks a VisionWalk Increase
July 3, 2013 - Dedicated VisionWalk teams in Dallas, Chicago, San Francisco, Baltimore and Cleveland got a big fundraising boost this spring through the Foundation Fighting Blindness’ collaboration with GE Lighting. Teams in the five cities were challenged to raise at least $500 during a designated two-week period prior to their VisionWalks. As an incentive, GE Lighting promised to contribute a total of $25,000 to the five walks by dividing it among the top 10 fundraising teams in each market.
“The GE Lighting VisionWalk Challenge was a fun way to motivate teams to ramp up their fundraising efforts,” said Susan Gloor, the Foundation’s senior national director of events. “Through this collaboration, we were able to reward top teams in these five cities with $500 toward each of their team goals. The effort boosted fundraising for these walks by an average of 44 percent when compared to the same time frame last year.”
In addition to its $25,000 donation, GE Lighting awarded another prize to the VisionWalk that raised the most money during the two-week challenge. The market’s walkers were given the opportunity to nominate a local non-profit organization that serves the visually impaired. The prize: a “re-lamping” of its facility by GE Lighting.
The winner was the Chicagoland VisionWalk, which chose the Spectrios Institute for Low Vision, an organization providing a comprehensive visual rehabilitation program. Its services include a low-vision evaluation, counseling and training in daily-living skills and technology use. This summer, GE Lighting will conduct an audit of the institute’s facility in Wheaton, Illinois, to determine appropriate upgrades of lighting for its clients’ needs.
“We were thrilled to support the Foundation Fighting Blindness’ VisionWalk program through this challenge and engage GE Lighting employees in these important community events,” said Maryrose Sylvester, President and CEO, GE Lighting. “We’re also looking forward to installing lighting at the Spectrios Institute, so that the environment is as comfortable and supportive as possible for those with low vision.”
Over the past two years, GE Lighting’s contributions and VisionWalk fundraising efforts have raised more than $43,000 for the Foundation Fighting Blindness.