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Times Square - May 2010 - Our Name in Lights
Sunday, 09 May 2010
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If you happen to be in New York City during the month of May, pay a visit to Times Square and you may see a familiar sight. The fight against blindness has reached Times Square! Digital ads promoting the Foundation Fighting Blindness and VisionWalk are currently running on the massive electronic screens of the Thomson Reuters and NASDAQ buildings for a full month. The ads will run for 30 seconds, two to three times every hour for 30 days. On display in one of the most trafficked walkways in the world, the ads have terrific potential for raising international awareness of the Foundation and the need for increased funding into blindness research. Our sign in Times Square is estimated to receive 1.5 million impressions per day. Not only do 500,000 people pass through Times Square daily, there are also more than 10 million viewers who see live shots of Times Square through nationally televised programs, such as Good Morning America. The seven-story NASDAQ screen features a heartwarming photo of Sela Cornell, a young girl who is blind from Leber congenital amaurosis, while the Reuters screens, made up of several displays that wrap around the front of the building, will feature a five-ad campaign promoting VisionWalk and the walk taking place in New York City on Sunday, May 23. In addition to spreading critical awareness, these ads will kick-off the Foundation’s new mobile texting campaign. By texting the word “VISION” to 25383, you will be able to make an immediate $10 donation to the critical work of the Foundation. The Foundation is fortunate to have received this tremendous promotional opportunity pro bono, courtesy of Thomson Reuters. Special thanks to Dave Jenssen and his team who manage the screens through Times Square2, and to Michelle Veloce, a dedicated Foundation volunteer in New York City. It was directly through Michelle’s dedicated efforts that the Foundation was provided this opportunity. See our ads below or check out our ad in real time with the Times Square Webcam!
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