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Celebrating Excellence
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The Northeast Region’s Volunteer of the Year, Sherry Rogers (second from right), accepts her award and is joined by Maria Costa, Mrs. America 2011 April Lufriu, and Mel Moskowitz. |
Chapter President Sherry Rogers was presented with the Foundation’s Member Excellence Volunteer of the Year Award for the Northeast Region at the VISIONS 2012 national conference in Minneapolis in June. The honor recognizes her excellent service in support of the Foundation’s mission in 2011. A leader with the chapter since 2007, Sherry is determined to raise awareness locally and drive research toward treatments and cures. In 2008, she started a networking group in Queens for people living with retinal diseases, which has flourished and provided invaluable support for those looking to connect with others experiencing similar challenges. In addition, her “Vision Warriors” team has raised tens of thousands of dollars for the annual New York City 5K VisionWalk. Congratulations Sherry!
FFB Up in Lights on Times Square
by Michelle Tan VeloceI work at Thomson Reuters, and my office is in Times Square. On my way to work one day last year, I saw an ad on the NASDAQ screen in Times Square for another charity and made a mental note about trying to get something together for FFB, too. I started asking around at Thomson Reuters, because I knew about our own digital screens on the front of our building at 3 Times Square. Little did I know that we had a partnership with NASDAQ and that our screens go hand in hand with the NASDAQ screen. See link for details: www.TimesSquare2.comIt took quite a bit of time before I was able to locate the right team. If you can believe it, this team actually sat on the same floor as I did! We're such a large organization that identifying the right people for a task can sometimes take months! In any case, Dave Jenssen, the manager of the team that handles all creative and marketing of the screens was very receptive to supporting our cause. He offered up his team's expertise to create the ad for us once FFB provided them with the appropriate files to work with. The cost to create an ad for the digital screens can cost anywhere from $15,000 to upwards of $1MM depending on the length of time and the complexity of the ad. So, it is truly commendable that Dave and his team were willing to do this for us pro-bono. The FFB ad is a 3-minute promo which will run every hour for an entire month starting in early May. Either way, timing is great because it will coincide with the NYC VisionWalk.
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