SHEEHY ASHLAND FORD PRESENTS “GO FURTHER WITH FORD NIGHT” COMBINING FUSION, FUNDRAISING AND AMERICAN IDOL
ASHLAND, VA (November 7, 2012) – Sheehy Ashland Ford, located at 11450 Washington Highway, presents “Go Further with Ford Night” to benefit the Foundation Fighting Blindness on Thursday, Nov. 15 from 5 p.m. to 9 p.m. – a free fundraising event engaging consumers in the final “Random Acts of Fusion” adventure and offering them a chance to see the all-new 2013 Ford Fusion in person.
Go Further with Ford Night is the fun finale to Random Acts of Fusion, the unique transmedia program hosted by Ryan Seacrest that has generated more than 12 million consumer engagements with the Ford Fusion by playing out a story arc through multimedia platforms.
“We all want to be part of something bigger, and Go Further with Ford Night is our way of offering consumers the chance to give back to our community, have a lot of fun, enjoy the final random act – which will test their judging skills to win a unique VIP American Idol experience – and meet the all-new Ford Fusion in person,” said Kevin McLaughlin, General Manager of Sheehy Ashland Ford.
For each person who attends Go Further with Ford Night on Nov. 15, Sheehy Ashland Ford will donate $10 – up to a total of $500 – to the Foundation Fighting Blindness, whose mission is to fund research that will provide preventions, treatments and cures for people affected by retinitis pigmentosa (RP), macular degeneration, Usher syndrome and the entire spectrum of retinal degenerative diseases.
While at the dealership, consumers will have a unique opportunity to compete to win a special VIP experience with American Idol®. A computer with a webcam will be set up in the dealership to allow consumers to view a special message from Seacrest and test their judging skills on camera, in true American Idol style. American Idol premieres in January 2013 on FOX.
Entries will be sent back to Ford’s program headquarters, where a team of experts will evaluate and select one winner to receive an all-expenses-paid trip for two to Hollywood and a unique VIP experience with American Idol.
Consumers 18 years and older who are interested in participating in Go Further with Ford Night may preregister for the event atwww.RandomActsofFusion.com and be entered for a chance to win tickets to a live taping of American Idol. Additionally, registrants at dealerships on Thursday, For news releases, related materials and high-resolution photos and video, visit www.media.ford.com.
Attendees will be entered into a prize drawing to win an all-new 2013 Ford Fusion. No purchase is necessary and other restrictions may apply. See official rules online for details.
All-new Ford Fusion
With its sleek new design, the all-new Ford Fusion brings alive the next generation of more expressive vehicles from Ford. In addition to its fresh face, Fusion offers the broadest selection of fuel-efficient powertrains in the midsize segment. It offers hybrid and plug-in hybrid alternatives, a pair of EcoBoost® four-cylinder engines, a normally aspirated four-cylinder engine, front-wheel-drive and all-wheel-drive applications, and a choice between automatic and manually shifted six-speed transmissions. On sale now, the new Fusion offers consumers seven must-have technologies, including a Lane-Keeping System, adaptive cruise control, active park assist and MyFord Touch®.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 168,000 employees and about 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.
