Ringing in the New Year with New Tools and Sources of Information
As 2015 gets underway, the Foundation Fighting Blindness (FFB) is launching revamped versions of its website and In Focus newsletter to reflect FFB’s streamlined, innovative approach to treating and curing retinal diseases. The Foundation does so at the start of a two-year challenge in which its longtime chairman and co-founder, Gordon Gund, and his family are matching donations of $25,000 or more for retinal research.
“We’ve moved into a new era here at FFB,” says William T. Schmidt, the chief executive officer of the Foundation. “After helping build a research portfolio over the past few decades, we’re now shepherding more than a dozen treatments toward clinical trials, with many more in the planning stages. This demands increased funding, and these new versions of the website and newsletter are a conscious effort to expand our exposure and membership.”
After several years of using the same tools to provide information to members and potential members, the Foundation felt it was time to make a few changes. Most of the former website’s functionality remains, but the content has been streamlined and more visually presented, and all of it is extremely browser-friendly. In additional, social media—a prime means of expanding FFB’s exposure—is more prominent on both the website and the online version of In Focus.
Everyone is a lot more mobile these days, so the website is fully compatible with all shapes and sizes of devices, operating systems and browsers. Lots of testing has been done, but if you find something that looks unusual on your device or display, please let FFB’s Communications team know, and it will be rectify it as quickly as possible. (See the email address below.)
At the top of the website are four buttons, which help visitors navigate some of the most popular options, including information on FFB’s VisionWalk events, current fundraising campaigns, personal stories of people affected by retinal diseases and information for the newly diagnosed.
The revamped In Focus, meanwhile, has been designed to be easier to read and more visually appealing, with information on the latest retinal research news and updates on Foundation members. An online, digital version, which includes links to relevant articles and information, can also be accessed on all smartphones and tablets via a new app. This will not only make In Focus more travel-friendly; it affords those readers who are vision-impaired more flexibility, as the visuals and text may be enlarged for easier viewing. This app is available for free in the iTunes store, Google Play and Amazon.
If there is anything you would like to see more of on our new website or in our newly enhanced newsletter, please let us know by emailing email@example.com.